You might use way.forward if
You need your leaders to act as one team, not as separate fiefdoms. ​
You want decisions to stick. ​
You want alignment you can actually feel across the whole organisation.
Why this matters
Some leadership teams look aligned in the boardroom, but go back to their departments and pull in different directions. It’s not always deliberate, sometimes it’s about trust, clarity, or having different definitions of the same goal. Whatever the cause, it slows you down and undermines your strategy.
​
When your leaders aren’t truly aligned, the organisation feels it everywhere. Mixed messages filter down. Priorities shift depending on who’s talking. People stop trusting the direction because it changes with the conversation.​
​
way.forward exists to fix that. We help you create one genuinely aligned exec team; one that acts as a single, high-performing unit, with every decision tied back to the same shared purpose.
Getting leaders aligned isn’t some mysterious art, plenty of people run strategy sessions and away days. Our difference is, we don’t stop at the workshop. We stay with your exec team in the weeks and months after, helping them build the habits, trust, and decision-making that make alignment stick for good.
Our Approach
Start with trust
We get the big issues out in the open. That can mean focused off-sites, talking about problems openly and humanly, and sharing parts of themselves. We create the safety for leaders to challenge each other and still walk away stronger.
Create a common goal
We work with you to define a singular organisational focus that everyone believes in and feels ownership of. A focus so clear that it shapes every decision, every day, almost without thinking.
Build habits that stick
We embed practices so that alignment isn’t a one-off event. It becomes second nature. Leaders that naturally check decisions against the shared purpose and call each other back if they drift.
In the wild example
We took 10 newly formed executives and built them into one high-performing team.
Over six to nine months, we ran off-sites, built team trust, had the difficult conversations, and tore up “so-called” strategies to co-create a shared narrative for the organisation’s future.
The result? An exec team that thousands of staff now trust more, as proven by their own staff survey results.
Context: Work delivered by our team during previous employment, before founding Way. Shared at a high level with no confidential detail, and not an endorsement of Way by any organisation
